Marketing Strategy
A tailored, data-informed roadmap that positions your music to reach the right audience with maximum impact.
Services & capabilitiesEVERY LEVER
EVERY LEVER
YOUR CAREER NEEDS.
Strategy, editorial, paid media, creative, and analytics — engineered as one integrated operating system for artists and labels who refuse to leave growth to chance.
09
Service lines
3×
Avg. growth per cycle
72h
Proposal turnaround
24/7
Senior operator access
The full stack
NINE SERVICES.
ONE INTEGRATED TEAM.
Engage any single service, bundle a release cycle, or bring us in as your full external growth department.
Release Campaigns
End-to-end launch campaigns designed to build anticipation, momentum, and lasting cultural relevance.
Spotify Growth
Organic audience development and streaming strategy that compounds into sustainable, long-term growth.
Editorial & Playlisting
Curated pitching through direct editorial and independent relationships that translate into real listeners.
Paid Media & Meta Ads
High-performance ad campaigns engineered to turn passive listeners into loyal, long-term fans.
TikTok & Short-Form
Creator-led strategies that break your music into culture and translate attention into measurable growth.
Artist Branding
A distinct, ownable brand identity that sets you apart and commands attention in a crowded industry.
Creative Direction
Visual concepts, art direction, and creative frameworks that give your artistry a cohesive, elevated voice.
Analytics & Reporting
Advanced performance insights that turn every campaign into a clearer, sharper decision for what comes next.
How we work
THREE WAYS TO
ENGAGE THE TEAM.
Every scope is priced to the work — never to a template. Pick the depth that matches where your career is right now.
Signature engagement
01RELEASE CAMPAIGN
A full-cycle rollout — from single sequencing and creative direction to editorial, paid media, and post-release audience nurture. Built to make every drop compound the last.
- 8–12 week campaign architecture
- Editorial & playlist pitching (DSP + independent)
- Paid media across Meta, TikTok, YouTube
- Creative direction & rollout asset system
- Weekly performance dashboards
Ongoing partnership
02GROWTH RETAINER
An always-on strategic engagement for artists and labels who need senior operators embedded in their business — sequencing multiple releases, catalog, and brand narrative in parallel.
- Quarterly strategy & release planning
- Multi-artist / catalog activation
- Dedicated strategist & creative lead
- Priority editorial & partner outreach
- Monthly board-ready reporting
Executive advisory
03STRATEGY INTENSIVE
A focused two-week deep dive for artists at an inflection point — new signing, label change, market expansion, or catalog reposition. Ends with a written strategy document your team can execute against.
- Positioning & audience diagnostic
- 12-month rollout roadmap
- Brand & creative territory review
- Recommended partners & channels
- Executive readout & handoff session
The engagement model
FROM FIRST CALL
TO FIRST CAMPAIGN.
A predictable, six-stage path from introduction to live rollout — designed so you know exactly what happens, and when.
01
Discovery
A 60-minute working session to map your position, catalog, audience, and goals.
02
Diagnostic
We audit your streams, socials, creative, and revenue — and pinpoint the highest-leverage moves.
03
Proposal
A written scope with deliverables, timeline, and pricing — usually within five business days.
04
Kickoff
Onboarding, tooling, and channel access. Your dedicated strategist is live within a week of signature.
05
Execution
Weekly stand-ups, campaign rollout, and always-on optimization across every active channel.
06
Reporting
Monthly board-ready reviews with what moved, what didn't, and where the next dollar should go.
Common questions
BEFORE YOU BOOK.
What kinds of artists do you take on?+
We work with independent artists at a professional inflection point, established acts scaling internationally, and labels or distributors that need senior marketing capacity. Genre-agnostic, but our roster leans Latin, urban, and global crossover.
Do you guarantee streams or playlist placements?+
No serious partner does. We guarantee strategy, execution quality, and reporting rigor. Editorial placements are earned through relationships and pitch quality — never bought.
What's the minimum engagement length?+
Growth retainers are six months minimum. Single-release campaigns run 8–12 weeks. Strategy intensives are a two-week fixed engagement.
Do you handle distribution or rights?+
We are not a distributor or label. We work alongside your existing distributor, label, and management — and can advise on partner selection if you're between deals.
Where are you based, and do you travel?+
Miami is our HQ; the team is distributed across the US, Latin America, and Europe. We travel for kickoffs, major campaign moments, and quarterly strategy sessions with retainer clients.
How quickly can we start?+
From signed proposal to live campaign is typically one to two weeks. Strategy intensives can begin within days if the calendar allows.
Work with us
LET'S ARCHITECT
YOUR NEXT DEFINING MOVE.
Book a complimentary strategy session with our team. We'll review your current position and outline a clear path to where your career deserves to be.