Latin · Album cycleMORA
Album launch strategy
A pre-release positioning play that turned a saturated Latin drop week into a decisive #1 debut.
+245%
Streams
+1.9M
Listeners
+36
Playlists
Case studiesRECEIPTS,
RECEIPTS,
NOT PROMISES.
Real releases. Real numbers. Explore the campaigns Songate has architected for global artists — from stadium-scale launches to precision catalogue reactivations.
Portfolio snapshot
Campaigns engineered across Latin, hip-hop, pop and dance — benchmarked against category leaders, not vanity metrics.
140+
Releases delivered
1.2B
Streams generated
1.2B+
Streams generated
140+
Campaigns delivered
37
Countries reached
3.4×
Avg. growth per cycle
Featured campaign
RAUW ALEJANDRO
"TODO DE TI" — GLOBAL LAUNCH.
A 90-day integrated release cycle: strategy, editorial, paid media, creator activation, and post-release retention — engineered as one system.
Q2 2024 · Global
#1 debut across 14 markets. 312% streaming lift held into month three.
+312%
Streams lift
+2.7M
New listeners
+48
Editorial placements
The play
- Pre-save architecture across 6 partner platforms with market-tiered creative.
- 42 creator activations sequenced with editorial windows.
- Paid media retargeting tuned to daily save-through rate.
- Weekly performance war-room with the label A&R.
"Songate ran the release like a hedge fund runs a trade. Numbers, conviction, and no wasted motion."
— Label marketing lead
Selected work
THE PORTFOLIO.
CATEGORIES, MARKETS, RESULTS.
A cross-section of the campaigns we've shipped in the last 24 months — spanning debut artists, catalogue giants, and cultural launches.
Latin · Album cycle
Hip-hop · CatalogueÑENGO FLOW
Catalogue reactivation
Reintroducing a legacy catalogue to a Gen-Z audience through creator seeding and editorial pitching.
+184%
Monthly listeners
+920K
Saves
12
Sync placements
Latin trap · SingleLUAR LA L
Breakout single campaign
A viral-first release architected around TikTok, then converted into durable DSP retention.
+402%
Streams
+3.1M
Reach
#3
Global viral
Indie pop · Debut EPAURA STONE
Independent artist debut
A cold-start artist launched into 9 major editorial placements and a self-sustaining organic curve.
+512%
Followers
+780K
First-month streams
9
Editorials
Electronic · Live cycleNORTH BLVD
Tour announcement rollout
An album-to-tour handoff that converted streaming momentum into eleven sold-out headline dates.
94%
Sell-through
+58%
Merch AOV
11
Cities sold out
Pop · Brand campaignSAINT RIVA
Global brand partnership
A synchronised artist × brand launch that placed the record inside a cultural moment, not next to one.
3.2×
ROAS
+1.4M
New listeners
Top 5
Cultural buzz index
Category mix
WHERE WE SHIP
THE MOST WORK.
Songate operates as a specialist consultancy — deep in Latin, hip-hop and pop, and precise in the adjacent lanes where we can move the needle without diluting focus.
- Latin & Reggaeton38%
- Hip-hop & R&B24%
- Pop & Crossover18%
- Electronic & Dance12%
- Indie & Alternative8%
How we deliver
THE MODEL BEHIND
EVERY CASE STUDY.
Every engagement runs on the same four-stage operating system — the reason our outcomes are repeatable, not incidental.
Diagnose
Audience, catalogue, DSP posture, and competitive lane — mapped before a single dollar moves.
Position
A sharp thesis for the release: story, sound, market entry, and the one metric that defines success.
Activate
Editorial, paid, creator, and PR run in one synchronised timeline — no siloed vendors.
Compound
Post-release retention, catalogue lift, and the reinvestment plan that turns a single release into a curve.
Work with us
LET'S ARCHITECT
YOUR NEXT DEFINING MOVE.
Book a complimentary strategy session with our team. We'll review your current position and outline a clear path to where your career deserves to be.